We have mentioned it before but it seems to have come to press again. HTC, whom you can’t failed to have heard of are trying to reinvent themselves through a shift in product design and marketing focus.
“HTC are trying to make their designs more "people-centric," according Claude Zellweger, a partner at One & Co (HTC owned consultancy firm).
The intention is to make general consumers more aware of the brand and make interactivity with devices more fun and interesting.
This shift in model has begun through their range of Google handsets, most specifically the HTC Hero, which comes in an array of colours.
So what more can we expect from HTC. It is difficult to predict but the new HTC Tattoo and Touch2 shows more signs of individualism.
Zellweger said“We’re not scared to go places people haven’t gone yet.” Sounds interesting?!
We will bring you more information on the HTC image transition as and when we hear more.
SOURCE: MoDaCo
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